Nesebar Municipality at CMT 2026: Promoting the Black Sea Coast to the German Audience

Nesebar Municipality participated in CMT 2026 in Stuttgart, one of the most significant international tourism exhibitions in Europe. The participation was part of the Bulgarian national stand, organized by the Ministry of Tourism, with the aim of promoting Bulgaria as an attractive destination for year-round tourism.

Nesebar presented to the German public a rich range of tourism offers: summer vacations with beaches and modern infrastructure, the historical heritage of the city, included in the UNESCO list, which creates prerequisites for cultural tourism.

The German market is key for Nesebar and Sunny Beach, with Germany traditionally holding a leading position in terms of the number of tourists and overnight stays. Data from the last season show an increase in visits from Germany, which confirms the importance of this market.

Participation in CMT 2026 aims to strengthen Nesebar's position, expand contacts with tour operators, and encourage interest in the Bulgarian Black Sea coast. CMT in Stuttgart is the largest tourism exhibition in Europe, gathering over 1,500 exhibitors and over 260,000 visitors.