Tourism
News, routes, and recommendations for travel within Bulgaria — landmarks, nature, seaside, mountains, and local culture.
Winter 2025–2026: Direct flights from Bulgaria to Thai islands and exotic routes for the new season
This winter, tourists from Bulgaria can choose between regular flights and group programs to Phuket and Bangkok, and even more exotic destinations are expected in 2026
Sozopol: Successful Tourist Season 2025 and Plans for 2026
The Tourism Advisory Council in Sozopol discussed the results of 2025 and preparations for 2026. A growth in overnight stays was reported and the focus was on improving infrastructure and cultural tourism.
Current Customs Regulations for Transit Passengers through Bulgaria
Bulgaria applies the unified EU rules for the transit of passengers and goods. We explain the limits, declarations and specifics for travelers in and out of Schengen.
New EES system now operational at the borders of Bulgaria: what tourists need to know
From October 12, 2025, the fully digitized border control system EES is being gradually introduced in Bulgaria. It replaces passport stamps with an electronic record of entries and exits for all third-country citizens.
Health Tourism in Europe: ESPA with a New President from Bulgaria
Siika Katsarova, chair of the Bulgarian Union of Balneology and Spa Tourism (BSBSPA), has been appointed as the head of the European Spas Association (ESPA). She will work to strengthen health tourism in Europe, emphasizing prevention and sustainable health. BTA is a media partner.
BiorestBest: Bulgaria on the Culinary Map, Michelin Guide on the Horizon
The new BiorestBest ranking aims to elevate the Bulgarian culinary scene. Assessment from experts and a former Michelin inspector predict progress. The gala ceremony is on October 24th to gather finalists and guests.
Bulgaria participates in a tourism fair in Poznan, Poland
Bulgaria took part in the tourism fair "Tour Salon" in Poznan, Poland. The Bulgarian participation was organized by the embassy in Warsaw. Discussions were held on links between cities and future aviation connections.
Nesebar: South Black Sea Coast Advertised in Turkey and Austria
Nesebar Municipality promotes the South Black Sea Coast as a leading tourist destination. Advertising campaigns in Turkey and Austria present Nesebar to potential tourists, with an emphasis on cultural and marine tourism.
Protected Areas of Bulgaria: Marinov Dol and Sazlajata in Bourgas region
Two new protected areas in Bulgaria – Marinov Dol and Sazlajata – encompass over 2700 hectares of forests and habitats of rare species. Logging, mining, and construction are prohibited to protect the ecosystems. Successful collaboration between WWF and the Ministry of Environment and Water.
Varna Tourism: High Hotel Occupancy
Despite the end of the peak season, hotels on the Northern Black Sea Coast are reporting high occupancy rates. The German market is recovering, and Varna is attracting more and more wedding celebrations. Diversification of tourist markets is necessary.
Southern Black Sea Coast: Summer Tourism Boom
The summer tourist season on the Southern Black Sea Coast was exceptionally successful, with a 15-20% increase compared to last year. The number of Bulgarian tourists doubled, and hoteliers report a twofold increase in overnight stays. The success is attributed to lower prices, cleanliness, and additional attractions.
Health Tourism: Bulgaria Aims to Become a Year-Round Destination
The Ministry of Tourism is increasing its focus on health tourism in order to position Bulgaria as a year-round destination.
Optimism and Challenges: What to Expect from the Tourist Season '26?
The expectations for the 2026 tourist season in Bulgaria are optimistic thanks to early bookings and the country's accession to the Eurozone.
Wine Tourism Strategy: Bulgaria anticipates 20% growth and international breakthrough by 2026
Bulgaria is betting on wine tourism as a year-round destination — with new routes, tourist growth, and over 360 active wineries on a national platform.
Ecotourism in Bulgaria in 2026: accelerated growth, new investments, and strong prospects
2026 expects a record contribution from ecotourism – 9.4% of GDP and nearly 1 million foreign tourists. Bulgaria relies on sustainability and rich natural resources.