Bulgaria's candidacy for the inclusion of yogurt on the UNESCO list of intangible cultural heritage is in line with the wellness concept Therme Rose Bulgaricum, developed by the Department of Tourism Economics at the University of National and World Economy (UNWE) and aimed at establishing the Brand of Bulgaria, with hospitality in four seasons, the department announced.

This initiative confirms the relevance of conceptual approaches aimed at building and establishing the Brand of Bulgaria, based on authentic cultural practices, traditional products, and natural resources – directions on which the teaching and research activities of the department are focused.

The creation of the concept is based on strategically selected elements in which Bulgaria has clearly defined competitive advantages – thermal resources, cultural symbolism, traditional food practices, and hospitality – integrated into a model for added value to tourism products, the department informs.

As one of the key elements in the philosophy of the concept is precisely yogurt, known and used in Bulgarian lands since ancient times, which today naturally falls into the focus of international attention through its candidacy for inclusion on the UNESCO list.