Burberry will refit its flagship store at 121 Regent Street in London and rename it Burberry House. The plan includes a gallery of archive designs, a service to restore and preserve trench coats, and a place for tea and coffee. The press release does not mention a restaurant.

The company announced the project on 26 October 2026. Work is going ahead in stages, the store is staying open, and the official opening is planned for autumn 2027. The building is Grade II listed and was designed in the early 19th century for the Prince Regent. It has been an art gallery, a cinema and a theatre. Burberry moved in in 2012, after almost a century on Haymarket.

The trench coat as a service

The Trench Arcade is at the centre of the store. It will show classic and seasonal designs. Burberry also offers a one-to-one service to restore, preserve and personalise coats customers have already bought. In other words, the brand will look after the garment after the sale.

The Customer Salon works in a similar way. It is a private space for booked appointments, bespoke items and after-sales care. The sources give no prices, terms or timelines for repairs, and no figures on how many coats the store could handle.

Archive and tea on Regent Street

Gallery 1856 is on the first-floor mezzanine. It will hold changing exhibitions of archive designs and documents from the brand's history, including the invention of gabardine and the development of the trench coat. The wooden chevron parquet floor echoes the weave of gabardine, and the carpets follow patterns from archive scarves.

For food, Burberry plans Burberry Tea & Coffee. The press release says it will serve tea, coffee and light bites. The menu was created with a "world-famous British chef" and includes familiar British items such as scones. A German publication calls this a "gastronomic offer", while a London outlet describes it as an in-house food and drink offer. None of these reports mention a restaurant.

The Burberrys clock, which stood for years outside the old Haymarket building, returns above the entrance. It is made of cast iron, opal glass and gold leaf, and clockmakers have restored it. The foyer dome will be returned to its golden look of the 1920s.

Designer Peter Mikic created the interior, which is called the Regent Concept. It is built on the idea of the British home, Mikic said, and the aim is a "balance between the familiar and discovery". Chief executive Joshua Schulman called the project a "place for discovery and inspiration". The concept will roll out in stages to other stores worldwide, each adapted to its own building.

There is also a children's department, The Knight's Tale, with solid wood furniture and a large bear called Thomas in knitted armour.

The sources do not say whether this will lead people to buy less and wear their clothes longer. They do not discuss prices, sales or how customers will react. They only say what the building will hold and when.

While the work goes on, Burberry is still serving customers at its stores on New Bond Street and Sloane Street. Burberry House is due to open in autumn 2027.