The Ministry of Tourism participated in the annual conference of the German Association of Tour Operators and Travel Agencies RITA AG, which was held from May 16 to 20, 2025 in the resort complex "Golden Sands". The event brought together over 200 representatives of leading German tour operators and agencies, and the choice of Bulgaria as the host confirmed the increased interest in our country in one of the most significant European tourism markets.
"Germany remains a strategic market for Bulgaria with a combination of quality, affordable prices, and a variety of year-round tourism products. Our country offers both modern seaside resorts and picturesque mountains and spa centers, making it an attractive choice for a wide range of travelers," commented the Minister of Tourism, Miroslav Borshosh.
Within the framework of the forum, the Ministry of Tourism participated in the specialized conference and business meetings. The opportunities for year-round tourism, sustainable partnerships, and diverse tourism products tailored to the preferences of German tourists were presented.
The event took place in the context of a clearly outlined positive trend: according to recent analyses and publications by the German Tourism Association (Deutscher Reiseverband - DRV), Bulgaria is ranked among the Top 10 most popular destinations for organized holidays among German tourists for Summer 2025, and according to the Travel Data + Analytics research institute, there is currently a 24% increase in bookings to the Bulgarian Black Sea coast compared to the previous year.
According to the participating travel agencies, the expectations for the current summer season towards Bulgaria remain extremely positive, which is due to the excellent price-quality ratio, as well as the expanded flight program to our country this year.
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With its participation in the RITA AG conference, the Ministry of Tourism reaffirmed its commitment to increased presence in the German market and emphasized the importance of Bulgaria as a sustainable, competitive, and year-round tourism destination.
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