In 2026, Bulgaria plans to become a year-round tourist destination, focusing on cultural tourism, which is announced as a leading one during the year. Emphasis will also be placed on the development of health, wine, event, congress, and luxury tourism.

Cultural Tourism: The Ministry of Tourism announces 2026 as the Year of Cultural Tourism. It is expected to extend the season, attract tourists interested in local communities, and contribute to the development of the regions. Bulgaria has a rich cultural heritage, including prehistoric sites, Thracian treasures, ancient and medieval cities.

Health Tourism: Development of medical, SPA, and wellness tourism is planned, with the potential for over 140 million euros in annual added value. Priority will be given to dental medicine, reproductive health, and rehabilitation. Bulgaria received recognition with the entry of Hisarya into the European Association of Historic Thermal Towns and the election of Dr. Siika Katsarova as President of the European SPA Association (ESPA).

Wine and Gastronomic Tourism: In 2026, wine and gastronomic tourism will also be a priority. Bulgaria is part of the European cultural route 'Wine Route' (Iter Vitis). In 2025, the country hosted the 9th Global Conference on Wine Tourism of the UN World Tourism Organization.

Event and Congress Tourism: The development of festivals and sporting events, such as the World Volleyball Championship in 2026, is expected to generate a high economic effect.

Mountain Tourism: The focus is on turning it into a year-round activity, with the goal of transitioning from ski tourism to a four-season model, including mountain biking and climate therapy. Improving accessibility and infrastructure is planned.

Pilgrimage Tourism: Development of routes to spiritual shrines and monasteries, which are noting a sustainable annual increase in tourist interest.

Luxury Tourism: Bulgaria will establish itself as a boutique destination by combining five-star comfort with authentic experiences. The goal is to develop luxury tourism, which is expected to grow by at least 8% annually over the next decade.