Social media has long ceased to be just a place to share photos and funny comments. They have become an arena for political battles, where data is the new weapon and users are unwilling victims. It is this dark side of the internet that became the focus of a huge scandal that shook the foundations of Facebook and revealed shocking practices.
Cambridge Analytica Revelations
The world learned about Cambridge Analytica – a company that allegedly helped Donald Trump win the US presidential election, and also played a role in Brexit. This case quickly became the subject of investigations across the ocean, which led to the removal of the company's CEO, Alexander Nix.
What actually happened? It turned out that Cambridge Analytica had collected personal information from tens of millions of Facebook users. The goal? To create psychological profiles of voters and influence their political views. Sounds like science fiction, but it's a fact.
Facebook: The Big Data Provider
The main data provider in this scenario was Facebook. It was there that the gold mine of information that Cambridge Analytica was supposed to use was discovered. The company partnered with Alexander Kogan, a professor of psychology at the University of Cambridge. Kogan developed an application for Facebook. Through it, he managed to collect detailed data about users.
To obtain this data, Kogan paid users to fill out surveys and give access to their personal data. But this is just the beginning. Thanks to Facebook's terms of use at the time, Kogan not only collects information about users, but also about their friends. This way he gets a huge amount of information about their interests, habits and reactions.
Kogan assured Facebook that he was collecting the information for academic purposes, not for trade. But after about 270,000 people downloaded his software, he provided Cambridge Analytica with the profiles of approximately 50 million users. Almost none of them knew that their data would be used for political manipulation. What happens next?
Psychological Weapon in Action
After collecting the data, Cambridge Analytica began to create psychological profiles of users. Then, they began to control the information flows around them, creating content that would change their perception of reality. Videos, articles... everything to change people's minds.
According to Christopher Wylie, a former Cambridge Analytica employee, users should not realize that they are being subjected to propaganda. The goal was to ensure that the content looks authentic and convincing. Even if they doubt it… well, too late.
Reactions and Consequences
Cambridge Analytica denies all charges, and Alexander Kogan claims that he did nothing illegal. And Facebook also refuses to admit guilt. After the scandal escalated, the social network removed Cambridge Analytica, Kogan, and Wylie from its platform. But the damage is done.
Facebook's market value plummeted by about $40 billion, which was the biggest loss in the last four years. Mark Zuckerberg, the head of Facebook, has yet to make an official comment. What does all this mean for us, the ordinary users? How long will we be just pawns in the big political game?
In the end… this case shows how important it is to be careful with the information we share online. It also questions the responsibility of social media for the data they collect and how they can be used.
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All this makes us think – is freedom on the web just an illusion? Are we being watched more than we think? The questions are many, and the answers… they are still being sought.
Коментари (94)
pr@v_eu2002
02.12.2025, 15:47Пълни боклуци
bg_gost
02.12.2025, 15:48Абе моля те
KOMENTAR_BG
02.12.2025, 15:50Абе, я си гледай баси
superman
02.12.2025, 15:51Абе, баси, верно е
superman
02.12.2025, 15:51абе, да бе!!
therealivan
02.12.2025, 15:52Абе, то верно е
TONY_STARK
02.12.2025, 15:58Абе, Марк Зукърбърг - шпионин руски
gringo_77
02.12.2025, 15:59Хаха, не е лошо предположение
maga2023
02.12.2025, 15:59абе моля те
PROSTO_CHOVEK
02.12.2025, 16:01Хахаха, тоа е прав
fanata
02.12.2025, 16:01Абе моля те
BAI_IVAN
02.12.2025, 16:01Хахах, и кво сега? Да не би да е пратил данните директ
ей
02.12.2025, 16:02Ей, браво за асоциацията
PROSTO_CHOVEK
02.12.2025, 16:03хахах, ясен е батко
BLAGOI
02.12.2025, 16:38Абе, кво друго да очакваме? Руската ръка навсякъде
Майстора1999
02.12.2025, 16:40Ех, верно е
A608
02.12.2025, 16:41Абемоляте
niki_bg
02.12.2025, 16:43хахах, и путин ли е във facebook сега?
KOMENTAR_BG
02.12.2025, 16:57Абимолqте
superman
02.12.2025, 16:59Бахмамата
MAGA
02.12.2025, 16:59Чалгари и платени тролове
BratVasko1978
02.12.2025, 17:00Абе молq те
2C50B
02.12.2025, 17:00абе моля те
E60
02.12.2025, 17:00хахаха, абийол-ката го каза
NQKOI
02.12.2025, 17:01Абе, къртици
Shefa
02.12.2025, 17:38пак тия руснаци
C60
02.12.2025, 17:40Аби,чакаймалко
BG_GOST
02.12.2025, 17:41Абе, баси
гражданин_х
02.12.2025, 17:48ужас
BAT_VASKO
02.12.2025, 17:52И аз така
Луд_Петко1973
02.12.2025, 18:31Аби,пакРусиялие?😠Всетая
a. петров
02.12.2025, 19:41Абе моля те
BabaGanka
02.12.2025, 19:52Пак ли тия боклуци? Срам!
FD5
02.12.2025, 19:57Абе, пак ли Facebook?
z. Тодоров
02.12.2025, 19:57абе, не им даваме
пак_абе
02.12.2025, 20:17Абе, пак тия
xd
02.12.2025, 20:19Пак да нни тормозqт, ма
B5E4
02.12.2025, 20:21пак ли тиq? мани, гадове
0721
02.12.2025, 20:22абемоляте 👎
руснаци_пак_тия
02.12.2025, 20:40Пак тия руснаци
кремълските_аха
02.12.2025, 20:44аха, пак кремълските тролове
asdasd
02.12.2025, 20:41Абе, пак руснаците ли са виновни? 🤦♂️ Срам
REALIST
02.12.2025, 20:44нне, не само
komentar_bg
02.12.2025, 20:45Ех, брат, ама виннаги намират начин
PROSTO_CHOVEK
02.12.2025, 20:50Абе, пак русия
bai_ivan2015
02.12.2025, 20:53Абе мола те
77455
02.12.2025, 21:41Ужас 🙄
darkangel
02.12.2025, 21:43Абе,нееужас,амашалара
KIROV89
02.12.2025, 21:43абе то и без тях става
l. петров
02.12.2025, 22:32Пак ли тия крадци?
pich_007
02.12.2025, 22:37Абе, верно са му шибани
doktora
02.12.2025, 22:38Абе моля те
peshaka
02.12.2025, 22:40Аби пич, я цигани
D. Димитров
02.12.2025, 22:42абе да си го кажа – срам
as2012
02.12.2025, 22:59абе, путинн ли стои зад тиа?
KOMENTAR_BG
02.12.2025, 23:58абе, пак тия руснаци
PETROV
03.12.2025, 00:21Ужас!!
KRISKO_BG
03.12.2025, 00:23абе мола те
баси_абе
03.12.2025, 00:23Абе,баси
asdasd
03.12.2025, 00:38Абе моля те!!
asdasd
03.12.2025, 00:38абе моля те
F142
03.12.2025, 00:43абеда,баситрагедиата 🤦♂️
пак_невероятно
03.12.2025, 00:57Пак ли тия? Невероятно
NQKOI
03.12.2025, 00:58Абе,крадецътвика"крадец
peshaka
03.12.2025, 01:11Абе, пак ли тия руснаци?
kaka_
03.12.2025, 01:38Абе моля те
ГРАЖДАНИН_Х
03.12.2025, 01:39Абе к'во да ти казвам
ANONIEMEN
03.12.2025, 01:41Абе к'во молиш? Фейсбук е руски бот-фер!
xD2000
03.12.2025, 01:41Пак ли тия? Срам
430
03.12.2025, 01:42Аби, срам и позор
SUPERMAN
03.12.2025, 01:45абе, кво да кажа!
kaka_2017
03.12.2025, 01:58Евала, не трябваше да им даваме данните
ludata
03.12.2025, 02:03пълни боклуци!
аби
03.12.2025, 02:07Аби,ставашкатобабастиквички
DOKTORA
03.12.2025, 02:52Абе, Facebook - я да го духат
PR@V_EU
03.12.2025, 03:09Абе, пак тиq русннаци май
гошо
03.12.2025, 03:12Абемоляте
ASDASD
03.12.2025, 03:27Пак ли тия измамници?
M. Костов
03.12.2025, 03:31абе, qсна работа
babaganka
03.12.2025, 03:39Абе, 4акай малко
realist1972
03.12.2025, 04:18Абе, тая Фейсбук!
03F4A
03.12.2025, 04:21Хаха, Марк Зукърбърг - агент 007! 🤬
BABAGANKA
03.12.2025, 04:28Пак ли тия
TONY_STARK
03.12.2025, 04:30пак ли?
bai_ivan
03.12.2025, 05:11Абе, къртици
maga
03.12.2025, 05:15хахах, руснаците пак ли? 🤣🇷🇺➡️🗑️🇪🇺
VIKI_QNA
03.12.2025, 07:18Абе молq те
24710
03.12.2025, 08:21Ужас
BG_TIGAR
03.12.2025, 09:22абе, тия к'во трепат?
ANONIEMEN
03.12.2025, 10:58Абе,майнемакрайтаасапунка
therealivan
03.12.2025, 11:01абе, путин пак ли? 😡 все едно не се научиха
PESHOFROMSOFIA
03.12.2025, 11:04Абе моля те
мола_те_абе
03.12.2025, 12:21абе мола те
ludata2019
03.12.2025, 13:51Паклитиярускиботове?