Foldable smartphones in Europe - Sales are slowly but surely stabilizing

Редакция BurgasMedia Мартин Тодоров
12.06.2025 • 09:38
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Foldable smartphones in Europe - Sales are slowly but surely stabilizing
Снимка от Kengurukroshka, Wikimedia Commons, под CC BY-SA 4.0

The analysis of the foldable smartphone market in Europe in the first quarter shows that this segment marked a moderate growth of only 4%. Nevertheless, the interest in innovative devices remains alive, with new players such as Motorola, Google, and Tecno managing to increase their market shares.

Foldable smartphones, although still a niche product, seem to have reached a certain level of stabilization in the European market. According to the latest data, the growth of this segment for the first quarter is only 4%, representing only 1.5% of total smartphone sales.

The market leader remains Samsung, although the company's market share has fallen from 56% to 41% in a year. In second place is Motorola, whose share has increased from 10% to 15%, and sales - by as much as 58%. Followed by Honor with a 13% share, but a 23% drop in sales, Google with an 8% share and a 265% increase, Xiaomi with 8%, although it was not among the leaders a year ago, Tecno also with 8%, but with an impressive 336% growth, and Oppo - with a 4% market share.

Despite the moderate growth, the interest of European consumers in new brands and form factors remains alive. But it seems that the excitement around foldable smartphones is beginning to subside - at least in the mature European market.

Автор Мартин Тодоров
Мартин Тодоров

Автор на тази статия

Мартин Тодоров е политически анализатор и колумнист. Завършил е политология и има дългогодишен опит в анализа на вътрешна политика и законодателни промени.

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Тагове:
European market foldable smartphones market share
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