The American technology company Tesla has taken a decisive step towards expansion in the Asian market by opening its first showroom in Mumbai and launching the offering of Model Y. The electric crossover will be available at a price of around 6 million Indian rupees, which is approximately $70,000.

The company's entry occurs in an extremely competitive environment, where import duties and fees reach up to 100%, exerting significant pressure on the final selling price. Despite the challenges, Tesla demonstrates confidence in the potential of the Indian electric vehicle market.

The first deliveries of Model Y are planned for the third quarter of the year. The car will directly compete with luxury German brands like BMW and Mercedes-Benz in the premium segment.

Currently, electric vehicles occupy only 4% of total sales in India, but expert forecasts indicate significant growth potential in the coming years. Tesla is positioning itself strategically to take advantage of this expected market surge.