"Postcard from…": Cultural Tourism Campaign Attracts Tourists to Bulgaria

Immediately before the start of the summer tourist season, Bulgaria extends its invitation to tourists through the second edition of the national campaign “Postcard from…”, dedicated to cultural tourism, the Ministry of Tourism announced.

The campaign of the department, jointly with the information agency Bgtourism.bg, covers some of the most recognizable places in the country, including St. Anastasia Island, Vrana Palace, and the “Palace” in Balchik. It combines digital “postcards”, video stories, and a photo contest that will give Bulgarians the opportunity to actively participate in promoting the country until September 1st – at the height of the summer season.

“The “Postcard from…” campaign carries a great charge and inspiration. It not only shows the beautiful places of Bulgaria but also gives people the opportunity to discover and present them in their own beautiful way,” said Deputy Minister of Tourism Pavlin Petrov. “Bulgaria has an exceptional advantage – the combination of nature, four seasons, rich culture and history, as well as mineral springs, which contribute to health,” he added. According to him, when Bulgaria is presented with inspiration, tourists not only come but also return.

The mayor of Hisarya, Iva Valcheva, emphasized the preparation at the local level, as work is being done to enrich the tourist content through cultural and culinary events. Emphasis is also placed on authenticity, encouraging the participation of local producers and the presentation of traditional products.

With this project, Bulgaria is not just advertising its destinations, but turning them into personal stories, the Ministry points out.

Last September, Hisarya joined the European Association of Historic Thermal Towns (EHTTA). Bulgaria has been placed on the map of historic thermal towns for the first time with Hisarya’s membership in the European relevant association.

The first edition of the national campaign “Postcard from…” under the auspices of the Ministry of Tourism officially started from Chepelare in June last year.