The new Chair of the CPC, Maya Manolova, will introduce a "truth board" and a "shame board" — public lists of stores, products, and chains that sell goods significantly above their fair value. This is one of her core ideas for countering retail chains, which will be accompanied by real sanctions if reputational pressure proves unsuccessful. During the broadcast of "Speak Now" on the media, Manolova stated that they will work on the "fast track" through legislative changes to untie the Commission's hands regarding major deviations from fair prices.

According to the new head of the CPC, previous governments "literally let prices slip." She pointed out that markups in retail chains range from 80–90% to over 100%; for example, dairy products were being sold at a 93% markup even before Bulgaria's entry into the eurozone. Until now, the authorities' powers were limited only to checking whether the most recent increase was economically justified, meaning that legislation has not sanctioned long-term high markups. Manolova added that while the Commission will respect the government's intention not to impose markup limits or ceilings, such measures are permissible in many European countries and have been upheld by the Court of Justice of the European Union, provided they are proportionate. She spoke positively of the Prime Minister's and the government's commitment to controlling prices.

The question of the euro's impact on consumers is a topic where, according to leading financiers and economists, there is a consensus: the process has sent prices skyrocketing and has practically crushed citizens. Manolova explained the brutal disparity in income, noting that income and wages are the only things that have shifted to a two-to-one ratio (two leva for one euro), while everything else is at best a one-to-one ratio. She emphasized that the current parliamentary majority is the first to practically pass legislation without the "blessing of the retail chains, the banks, or the mobile operators." Until now, not a single legislative text has been passed in parliaments without their consent, but now texts are being passed despite their fierce resistance — such as the detailed listing of unfair commercial practices in the Competition Protection Act, the introduction of fair value into the Consumer Protection Act, and the ongoing application of sanctions against unjustified price increases. She stated this with full responsibility, sharing that as a former Ombudsman and civil defender, she closely monitors the legislative process.

These price control measures will directly impact the cost of essential goods and the daily budgets of households in Burgas and the region.

Maya Manolova also revealed the disappointing results of the inspection of the "Care Basket" initiative. On her first working day, she and the previous Chair of the CPC visited several supermarkets and found that in most places "there is no care," and in some places, the basket itself is missing. "Yes, this turned out to be a mockery by the chains toward Bulgarian citizens, and it showed very clearly that their goodwill and their desire to be loyal to their customers and Bulgarian consumers cannot be relied upon. It is very naive to think that the chains will give up even a single eurocent of the excess profits they collect," she commented. After the first day, once it became clear what the powers were and what her colleagues were doing, the team reviewed the price-related plan she had prepared and has already reached specifics regarding the next steps.

Prime Minister Radev has set very clear tasks for the new Consumer Protection Commission — he expects real actions and results, not laws that exist only on paper. Manolova said that the main goal is to quickly deal with unjustified price increases, as every Bulgarian citizen sees what is happening in the stores. Regarding her first emotions after taking office, she admitted that in the first half hour at the Commission, she felt the urge to "run in circles, run, and not look back." This was dictated by the state of the team — although her colleagues are great experts, their hands are often tied due to a lack of resources and powers. Nevertheless, she and the team have decided that the cause is extremely important, and the public's expectations are enormous. Manolova is convinced that when a team has a goal that is important to society, enthusiasm comes first, and the results will follow.