Burgas council showed hotel owners, tour operators and tech firms last night the upgrades to its Go to Burgas platform. People can already buy event tickets through it, and restaurant bookings are coming next, deputy mayor for sport and tourism Manol Todorov said.

The meeting, announced on Friday, took place on Wednesday, 11 November, at 6pm in Hotel Bulgaria. It was titled "Burgas and the Black Sea coast 2027: events, innovation and opportunities for growth in tourism". URBO Studio, HotelsPoint and the council organised it. The series has already stopped in Varna and Plovdiv.

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On the platform, users can find where to stay and eat, and see which events, sports festivals and concerts are on in the city. Tickets for most events can be bought straight from the site. Tickets for everything in the city are also sold at mobile kiosks in several places in Burgas.

"People now want everything one click away, and as a council we must give them that option," Todorov said. He said adding ticket sales to the platform was very important. Restaurants come next: at the venues listed, people will book a table and may also pay a deposit.

URBO Studio is the council's partner on the platform. Its manager, Andrey Lilov, said the council works with a tour operator from the industry, which also attended the meeting, "and through it we give all businesses on the Go To Burgas platform access to more than 1,500 tour operators, directly and in real time".

In the new design, Burgas is part of the tourism portal, which has services for businesses, end customers and tourism professionals. The platform also offers packages that put accommodation, activities and events in one place. Lilov said the aim is for the sector to reach more users. The meeting also showed modern ways to package a tourism product.

HotelsPoint's presentation was given by co-founder and chief executive Dinko Todorov and business development manager Alexander Alexiev.

Those present discussed what big events bring to business and what to expect for the 2027 summer season. They also talked about selling more hotel rooms online and through new channels. They covered better promotion and ways to reach new markets. They also looked at joint products that link a hotel stay with culture, local food and entertainment.

Manol Todorov suggested that the council and the industry meet every few months, because the talks give different information at each time of year. Burgas is getting ready for Eurovision, and the city must be ready to meet the interest, he added.