Burgas conquers Istanbul: A new large-scale advertising campaign for summer tourism

Burgas promotes itself in the heart of Istanbul

Burgas Municipality has launched a new strategic advertising campaign aimed at one of the most important markets for the Southern Black Sea coast – Turkey. The face of the campaign is a large-scale, renovated billboard located on the facade of the Consulate General of the Republic of Bulgaria in Istanbul.

The location of the advertising space is key – at the intersection of the prestigious Ulus and Beşiktaş districts, ensuring visibility for thousands of people around the clock.

What does Burgas present to Turkish tourists?

• Akve Kalide: A unique complex combining millennial history and healing mineral water.
• Burgas Saltworks: The world-famous "pink" pools with medicinal lye and black mud from Atanasovsko Lake.
• The Sea Garden: The pearl of the city, which is a favorite place for walks for thousands of visitors.

This initiative is a logical continuation of the successful campaigns conducted during the summer of 2025 in collaboration with the municipalities of Nessebar, Pomorie, and Primorsko. Through media presence in publications such as the Milliyet newspaper, Burgas strengthens its position as a preferred destination for Turkish citizens seeking a combination of cultural tourism, health, and seaside relaxation.