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Albena with a successful season, but is looking for new markets instead of the Russian one

Борислав Станев

09.09.2025 • 13:23

4092 прегледа

118 коментара

Размыт фон — Снимка от TodorBozhinov, Wikimedia Commons, под лиценз CC BY-SA 2.0

Albena with a successful season, but is looking for new markets instead of the Russian one — Снимка от TodorBozhinov, Wikimedia Commons, под лиценз CC BY-SA 2.0

Albena registered 1.1 million overnight stays in the summer of 2025, but has not yet reached pre-pandemic levels, seeking new markets instead of the Russian one.

The resort complex Albena marked a significant revival during the 2025 summer season, registering an impressive 1,100,000 overnight stays. This result shows a serious recovery of the tourist sector on the Northern Black Sea coast, although the challenges from recent years continue to have an impact.

The data indicates that the main tourist flows came from markets traditionally strong for the Bulgarian coast. The top three visitors include tourists from Bulgaria, Romania, and Germany, who once again chose Albena for their summer vacation. Domestic tourists are the most numerous group, with over 130,000 Bulgarians visiting the resort, according to information from BNR.

Despite the positive trends, the sector remains in the face of serious challenges. Although the 2025 results are better compared to the previous year, they still have not managed to reach the levels from the period before the start of the COVID-19 pandemic, which dealt a heavy blow to global tourism. This fact was also confirmed by Margita Todorova, who holds the position of Director of Operations, Marketing, and Sales at the resort.

In a statement to BNR, she noted that the main reason for the inability to fully restore pre-pandemic results is the lack of one of the largest markets for Bulgaria. "We must not forget that in previous years there was a large market – the Russian one, which at the moment is impossible to cover, we are still looking for an alternative," commented Todorova, referring to the consequences of international sanctions and political instability stemming from the Kremlin's actions.

Meanwhile, the efforts of tourism operators are directed toward attracting new groups of visitors to compensate for the losses. According to Todorova, "All of Eastern Europe is rediscovering the Bulgarian Black Sea coast," which is a promising sign for the future of the sector.

An additional factor for the increased interest in the resort is the development of SPA tourism. According to the data, the interest of guests from Bulgaria and Germany in this segment is growing, which not only expands the scope of the tourist offerings but also provides year-round employment for some of the hotels in the complex. This trend gives hope for a reduction in the strong seasonality that traditionally characterizes the Bulgarian Black Sea coast.

Коментари (118)

KAKA_

09.09.2025, 13:27

Ще се справи и без Русия, Албена!

Top4o

09.09.2025, 13:28

да, тя е такава

komentar_bg2013

09.09.2025, 13:28

Ах,ннямадаяспасятрускитетуристивече

0D51

09.09.2025, 13:29

Да,най-сигурно! 💸

fan_451992

09.09.2025, 13:30

Да, но без нея ще бъде по-скъпо

PR@V_EU

09.09.2025, 13:31

Според мен не е така лесно, има още много фактори

fan_45

09.09.2025, 13:42

Благодаря за това, че се измества от руския

измести

09.09.2025, 13:44

Хайде, не е лошо да се измести

a. стоянов

09.09.2025, 13:45

абе моля те, все още не е достатъчно

Barona1973

09.09.2025, 13:45

Ах, добре че не зависи от техния бизнис

ninja

09.09.2025, 13:45

Хайде да видим какво ще се случи

BARONA

09.09.2025, 13:46

Абсолютно

DARKANGEL

09.09.2025, 14:20

да се развиват в българия, а не в русия

petrov1997

09.09.2025, 14:22

Да, нека Албена расте и се развива у нас, а

а_развиваме

09.09.2025, 14:24

Хайде, не е лошо да се развиваме у нас, а

BRATVASKO

09.09.2025, 14:21

слидващиятсезон

DIMITAR

09.09.2025, 14:22

haha, не се шегувам, но може би трябва да се

KOMENTAR_BG

09.09.2025, 14:24

Ха, не е ли грешката в дупката? Руснаци

MAGA

09.09.2025, 14:31

Ах, най-красивото

bg_gost

09.09.2025, 14:34

Ха ха, не се шегувам, но защо Русия г

F56D

09.09.2025, 14:32

Ах, най-после

k. Георгиев

09.09.2025, 14:35

hа, нещо се движи

36336

09.09.2025, 14:48

Братко, Албена се бие за живот

GRINGO_77

09.09.2025, 14:53

Абе моля те, не е лесно да си бори6 на трите фронта

pesho98

09.09.2025, 15:58

Здравий

ЛУД_ПЕТКО

09.09.2025, 15:59

Да, и аз искам да се върне в Пловдив

pr@v_eu

09.09.2025, 16:00

ха

Гошо1981

09.09.2025, 16:10

Виж как се опитва да излезе от русената

KRISKO_BG

09.09.2025, 16:12

Ах, най-накрая!

g. Миланов

09.09.2025, 16:13

Ха ха

dimitar

09.09.2025, 16:19

Аз така мисля, че Албена трябва да се фок 👎

tony_stark

09.09.2025, 16:23

Смешно е

DARKANGEL

09.09.2025, 17:00

аби моля те, албена се справи добре 🤬

Kombinator

09.09.2025, 17:02

Да се откажат от Русия, ннай-накрая!!

NINJA

09.09.2025, 17:04

Ах, не чакай, днес бихме ли извоювали такова

МАЙСТОРА

09.09.2025, 17:05

Ах, не, донеси ги вече!

b. костов

09.09.2025, 17:31

Ах, Албена се радва, а Русия плаче

jivko2008

09.09.2025, 17:33

Ха