The film industry is facing an unprecedented marketing move by director James Cameron. On July 22, 2025, it became known that the long-awaited trailer for "Avatar: Fire and Ash" will be presented exclusively in cinema conditions.

The strategy involves initial distribution during the screenings of another major Marvel project - "The Fantastic Four: First Steps". This approach aims to create an exceptionally emotional and collective experience among the cinema audience, turning the trailer into an independent cinema event.

Initial screenings will start simultaneously in the USA and India, with subsequent digital distribution in the online space expected. The new installment of the series promises an in-depth immersion into the world of Na'vi, combining impressive visual effects with current environmental messages.

Cameron demonstrates an exceptional sense for marketing innovations, transforming the trailer from a usual promotional material into an anticipated cinema experience that goes beyond traditional communication models.