In 2025, over 2900 new and used Mercedes-Benz passenger cars, light commercial vehicles, and trucks were sold in Bulgaria, according to data from "Silver Star". This represents a 6% increase compared to the previous year. The company has increased deliveries 4 times since 2017.

The best-selling new model is the GLC with 340 registrations. The G-Class is in second place with 208 units, of which 12% are electric. High-end cars (S-Class, GLS, G-Class, and AMG/Maybach versions) account for 53% of sales. SUVs represent 80% of all models, and AMG sports models - 27% of total registrations.

"Silver Star" also delivered limited series such as the Mercedes-AMG GT Motorsport Collector's Edition and the Mercedes-Maybach S 680 V12 Edition. The company also implemented strategic projects, including the renovation of the complex in Plovdiv and the introduction of a digital scanner with artificial intelligence for diagnostics.

Regarding trucks, the premiere of the Actros L took place, and deliveries of the eActros 600 began. 10 new buses were also registered. "Silver Star" was named "Distributor of the Year" for Mercedes-Benz, distinguishing itself with leadership in online sales and innovations in service.

The company is opening a new vehicle reception point in "Sofia Ring Mall".