Ford Announces 'Model T Moment': Era of Affordable Electric Vehicles Begins

On August 11, 2025, automotive giant Ford announced a new electric vehicle platform – an event compared to the revolutionary Model T in the first half of the 20th century. The new initiative is led by former Tesla engineer Alan Clarke, and the team includes talents from Ford, Tesla, Rivian, Lucid and Apple – proof of the project's scale and innovation.

Specific Goals and Innovations

Ford plans to produce electric vehicles with price and cost competitive with leading Chinese brands. The new LFP battery will be manufactured in a factory in Michigan, with the aim of launching a new mid-size electric pickup and at least 7 other models on the same platform by 2027.

Reasons for the Revolution – Competition and Market Needs

In recent years, American electric vehicles like Ford F-150 Lightning and Mustang Mach-E experienced sales decline due to strong expansion of Chinese manufacturers like BYD and Geely. The European and Bulgarian markets seek affordable and convenient solutions, and EU policies stimulate electrification and sustainable mobility.

Impact on Bulgaria and Europe

The news comes at a crucial moment – 15% of new car registrations in Bulgaria are already electric, and the sector is gaining momentum. If Ford fulfills its plans, more affordable and technologically advanced electric vehicles will appear in the country, which will:

• increase market competition;
• support green transformation and emission reduction;
• provide a chance for broader access to sustainable transport.

Ethics and Consumer Focus

Ford promises transparency, innovation exchange and digital services for flexibility, individual customization and secure maintenance. The company will work with international partners, providing the best for the end customer.

Conclusion

Today's announcement marks a turning point for the automotive world. For Bulgarian citizens, the 'Model T Moment' means hope for affordable, reliable and ecological electric vehicles – exactly when Bulgaria and Europe are seeking sustainable solutions for the future of transportation.