Bulgaria on the threshold of the Eurozone: A national campaign to clarify the Euro starts from Burgas

Launch of a large-scale information campaign

Today, September 1, 2025, marks the beginning of a key stage in Bulgaria's preparations for joining the Eurozone. The National Information Campaign for the introduction of the euro is starting across the country. The initiative, which will take place in a number of cities, aims to inform Bulgarian citizens and businesses in detail about the upcoming changes and to answer all questions related to the process of transitioning from the lev to the euro.

This large-scale campaign is a direct response to the need for transparency and clarification of the technical and practical aspects of the monetary reform. With the planned date for the introduction of the euro – January 1, 2026 – the time for preparation is of the utmost importance. More than ever, it is crucial for society to be fully aware of how the transition will be carried out, what will happen to savings, and what new rules will come into force.

Burgas – host of the first event

Although the campaign began today, its official launch will be given tomorrow, September 2, 2025, precisely in Burgas. The choice of the seaside city to host the first event underscores its important role in the country's economic life. The event is expected to be attended by key figures from the state administration, including the prime minister and the finance minister, which is a clear sign of the seriousness with which the government is approaching the process of euro integration.

The presence of such high-ranking representatives of the executive power in Burgas is indicative of the event's significance. This provides a unique opportunity for citizens and local businesses not only to receive first-hand information but also to ask their questions directly to the people responsible for managing this process. Discussions are expected on topics such as the dual display of prices, the exchange of banknotes, consumer protection, and the impact of the euro on the economy.

The campaign's goals: awareness and security

The main mission of the campaign is to dispel the myths and fears that inevitably accompany any major change. Through meetings with experts, interactive sessions, and the dissemination of informational materials, the government hopes to create a sense of security and demonstrate that the process of adopting the euro is well-planned and managed. An important emphasis will be placed on control mechanisms that will prevent speculative price increases and other unfair practices that could harm public trust.

For businesses, the campaign will provide specific guidance on how to prepare for the transition – from updating software systems and cash registers to staff training. For citizens, details will be clarified about the exchange of lev banknotes and coins, as well as how to recognize authentic euro banknotes. All of this is part of the effort to ensure a smooth and trouble-free transition to the new currency, without unnecessary disruptions for households and businesses.

Conclusion

The start of the National Information Campaign for the introduction of the euro is an important and timely step that shows Bulgaria has embarked on the path of serious preparation for Eurozone membership. The event in Burgas tomorrow will be the first step towards building an informed society ready to embrace change. The smoothness of the transition to the euro and how confident Bulgarians feel about the future of their economy and financial stability will largely depend on the success of this campaign.