FARA 2026: Creativity in the Age of AI

The International Congress Center in Burgas becomes a focal point for the advertising industry from June 4 to 6, 2026. The forum brings together leading professionals who will analyze the role of artificial intelligence and new technologies in communications.

"The Art of Intelligence" – Radoslav Bimbalov on the place of human imagination in the world of algorithms.

Top Speakers and Highlights:

  • Barbara Grabivoda (Publicis Groupe): Strategic approaches for turning AI experiments into business results.
  • Charlie Stoney (EACA): Agency adaptation to new technological realities.
  • Lazar Džamić (ex-Google ZOO): Digital communications and brand strategies.
  • Luke Li (lukeiscrazyman): How brands can become part of culture, rather than just advertisers.
  • Tom Evans: Human intuition as the most valuable asset in the digital age.

The Bulgarian presence includes Boyan Zlatarski (Mother New York), Kristina Milkova (Shopfully), and Nikolay Ivanov (Lobster), who will share their experience working with global brands such as Amazon, Nike, and IKEA.