The Burgas motorcycle club New Race MCC holds a ride tomorrow, September 27, called "For their memory" to honour riders killed on the road and support crash victims. The ride is part of a national campaign taking place in several Bulgarian cities at the same time.

The campaign started in 2016, an idea from the Bulgarian Motorcycle Media (BMM). Its slogan is "We are people, not 'donors'", and it aims to change how people see motorcyclists and build more tolerance between everyone on the road.

In Burgas, New Race MCC will lead local riders in an organised ride. Riders meet at the Pantheon in the Sea Garden at 11:00, and the convoy sets off along the city's main boulevards and streets at 12:00.

Organisers say the ride will go ahead without revving engines, loud noise, dangerous moves or racing. The point is to catch people's attention with the message "For the memory of those no longer with us" — not with a show.

Atanas Kirov, head of the Burgas motorcycle club, explains what the ride is about: "This will be a day when we remember our brothers who died, but also a chance to tell everyone, especially young bike fans, to take care on the road."

Kirov points to a worrying trend over the past two years — figures show it's riders, not car drivers, who are most often at fault in crashes. He says instructors need to pay more attention to this: "I firmly believe instructors need to focus on this — when they train and prepare young riders, they should talk about safety."

Kirov says the work shouldn't stop there — he thinks schools should run more events like this, where people openly discuss road rules and legal requirements. He says real skill for young riders isn't about hitting 200 or 300 km/h — it comes down to one simple rule: however many times you fall, that's how many times you get back up.

Members of various clubs and independent riders will also take part in the Burgas ride. Organisers say their presence together sends a clear message: behind every helmet is a real person someone at home is waiting for.

The initiative is part of a wider joint campaign by the interior ministry and Bulgarian National Radio called "The road is not for racing." The goal is to get people to follow the rules more closely, build more tolerance on the road, and go easier on risky driving.