A large-scale journalistic investigation by the Bulgarian Telegraph Agency (BTA) found a complete introduction of dual pricing in the commercial network of the town of Troyan. The results show that practically all commercial establishments – from large chains to small shops and market stalls – are now listing product prices simultaneously in levs and euros.
The study covered various commercial sectors, including food and non-food stores, pharmacies, restaurants, and fast-food establishments. Everywhere, experts noted the same approach to the new pricing requirements.
Owners of smaller commercial establishments shared the significant challenges of introducing this system. The costs of technological upgrades – such as purchasing new labeling systems, software, and cash register modifications – can reach several thousand levs. Some entrepreneurs chose a strategy of gradual adaptation, changing price labels step by step.
Interesting differences were found in consumer attitudes. Tanya Angelova, a saleswoman in a local store, shared with BTA that customers experience some confusion from different approaches to price listing. She recommended introducing a unified standard – first the price in levs, and below it in euros.
Pensioner Mariyana Georgieva shared a different perspective. Although she does not have concerns about the introduction of the euro – having experience shopping in Spain – she expressed worry about potential speculative price increases and the potential decrease in pension purchasing power.
Official regulations, published in the "State Gazette", mandate the mandatory listing of prices in euros. Until October 8, traders will have a grace period during which they will not be sanctioned for non-compliance with the new rules.
BTA's study unequivocally shows that the town of Troyan is preparing seriously and responsibly for the upcoming currency change, demonstrating a high degree of readiness and adaptability.