February 9, 2026 – What should we think about the decline in consumer confidence in Bulgaria? The National Statistical Institute (NSI) shed light on the situation at the beginning of the year. The figures published today paint a picture of growing uncertainty – but is this just a superficial phenomenon?
Negative Trend in Cities
According to the data, in January overall consumer confidence shrank by 0.8 points compared to the end of last year, reaching minus 25.9 percent. Strange, isn't it? It seems that caution is gaining momentum. Interestingly, the decline is mainly due to the gloomier sentiments among the urban population. While in the villages, no such deterioration is observed.
What lies behind these numbers? Is it a matter of general economic uncertainty, or are there other factors that influence people's attitudes in the city? Perhaps the cost of living, rising utility bills, or other problems that are more relevant in cities?
Watch Your Wallets!
The NSI survey shows that people are becoming more careful with their money. The assessment of the current moment as suitable for purchasing durable goods is deteriorating. And the intentions for such purchases in the next 12 months are more reserved. This is quite telling, isn't it? But why this caution?
It is possible that expectations for the future are clouded, or people are tired of uncertainty. Negative attitudes remain for spending on home improvements and for purchasing a car. Many households seem to prefer to postpone major financial decisions. It is clear that it is not easy to make decisions in such moments.
What's Next?
Certainly, the data shows a general trend - people are more cautious. But what will happen if this trend continues? How will this affect the economy? Will we see reduced consumption, which will slow down growth? Or will a way be found to overcome this caution?
Perhaps we will see how the government will react to these signals. Will it take measures to stimulate the economy and restore confidence? Questions that need to be answered in the coming months.
So, what can we expect? Reduced consumption, postponement of investments, or just a winter caution? Let's carefully follow the development of the situation.