A large-scale transformation of the commercial environment is observed in Burgas, where commercial establishments are gradually adapting their pricing policies to the upcoming euro introduction. A journalistic survey reveals different levels of readiness among commercial structures in the city.
Large retail chains demonstrate an extremely precise approach to dual labeling. In contrast, smaller neighborhood shops and market stalls show more diverse practices in presenting prices in both currencies.
Commercial establishment owners share that the adaptation process is not without challenges. Adjusting cash registers requires additional investments - around 80 leva for modernization, with older models requiring complete equipment replacement.
An interesting aspect of the survey is the different strategies applied by various commercial sectors. Pharmacies and drugstores are among the most prepared, having introduced dual marking weeks before the official start. Clothing and electronics stores are also following this trend.
In food establishments, the picture is more diverse. While some menus already contain prices in leva and euros, others still rely on verbal information to clients about the currency equivalent.
Legislation provides a two-month grace period until October 8, during which no sanctions will be imposed for lack of complete dual labeling. This allows businesses to smoothly adapt to the new requirements.
Consumers demonstrate different attitudes toward the new system. Some perceive dual labeling as a convenience allowing easy comparison with prices in other European countries. Another group still prefers to calculate primarily in leva.
Online trade turns out to be the most prepared for the transition. Electronic stores have introduced dual pricing since early summer, relying on flexible software solutions for automatic conversion.
Experts warn that after October 8, control will become extremely strict. Sanctions for non-compliance can range from 5,000 to 1 million leva, which motivates businesses to adapt as quickly as possible.
The challenge is not just technical, but psychological - consumers must get used to the new way of perceiving prices. Some customers are still confused when comparing values in both currencies.
Burgas serves as a kind of test platform on a national scale, demonstrating how the Bulgarian economy is gradually preparing for full membership in the euro currency zone.