The revolution in the world of video: How artificial intelligence is changing the rules of the game

While you read these lines, somewhere in the world a viewer is watching a video clip created entirely by artificial intelligence, without even suspecting it. This is the new reality - about half of the content creators are already using AI tools, to the point that the difference between "real" and "artificial" almost disappears. This is not just a technological trend, but a fundamental change that is turning the rules in the world of video and advertising.

How does this affect real content creators? Even experts are surprised - AI tools help them in a wide range of tasks, from fast video editing to automatic translation and dubbing, as well as in-depth analysis of target audiences. This innovation not only accelerates production, but also changes the way we think about content.

One of the pioneering companies in using AI is eToro. Their marketing director Yanai Politys tells about their journey - from the first attempts two years ago to today, when they use much more advanced systems that allow for more realistic movement and expressiveness. But he warns that this is a very complex process that requires a lot of effort, even though it opens doors to endless creativity.

The economic question also worries many - will AI replace human workers? Politys is quick to reassure that there have been no layoffs at their company, but people have simply changed their jobs. The logic is clear - as a global company operating in many countries, AI allows them to do more precise targeting and adaptation of ads to each market, without having to engage huge resources and human teams.

The results are also seen on video platforms. Expert Roy Fanush explains that video has become a core advertising tool, and YouTube is constantly optimizing to allow advertisers to react faster to the market, reach new markets and languages, and create more precise messages in less time and at lower cost.

The viewers also feel the benefits - AI algorithms target them precisely, recognizing their interests and preferences, to provide them with the most relevant content. The platforms even introduce new advertising formats, smoothly integrated into the viewing experience.

Technological change, however, is not just a matter of efficiency, but of fundamental innovation. We no longer just create ads with a beginning, middle and end, but communicate in much more diverse and personalized ways. Experts believe that the true competitive advantage in the AI era will be the unique human voice, the personal perspective and the authenticity of the creators - AI will help them express this in a more effective and professional way.

Technology does not come to replace the human, but to empower it. In a world where everyone can be a creator, the question is no longer how to create content, but how to create meaningful and authentic content that sets us apart from the rest.