Varna Motor Show 2025: Exhibition of Cars and Innovations

From October 9 to 12 at the Palace of Culture and Sports in Varna, the euphoria of the only automotive exhibition for the year in Bulgaria will come alive – Automotive Salon Varna 2025. During the days of the event, car and technology enthusiasts will have the rare opportunity to immerse themselves in a world of innovation, style, and inspiration, gathered in one place.

As it opens its doors, the exhibition will welcome visitors with exclusive premieres and the latest models from leading global brands. From luxury and sports cars to hybrid and urban solutions – the variety promises to satisfy every taste and preference.

Among the participants are some of the most famous names in the automotive industry. Visitors will be able to get acquainted up close with the models of Alfa Romeo, Audi, BMW, BAIC, Citroen, Dongfeng, FIAT, Ford, Great Wall Motor, JMEV, Honda, Hyundai, Jeep, Kia, Mazda, Nissan, Opel, Peugeot, Subaru, Suzuki, Volvo, and Voyah. Motorcycle enthusiasts will also be delighted by the presence of BMW, Honda, Moto Morini, Jawa, and Suzuki.

Automotive Salon Varna 2025 is the place where the hottest national premieres will be revealed. Great interest is expected in the new Kia EV4, the all-new Hyundai IONIQ 9, Hyundai Inster, Kia Sportage Hybrid facelift, Kia XCeed facelift, Suzuki Vitara facelift, the new Audi A6, Nissan Ariya Nismo, Nissan Qashqai facelift, and others.

The atmosphere in the halls will undoubtedly be filled with anticipation as visitors eagerly await to see the latest offerings.

For motorcycle fans, the event hides surprises. The premiere of Honda's second fully electric motorcycle – the new CUV – will take place at the auto show in Varna. The Czech brand Jawa will present for the first time in Bulgaria and Europe two new models from the 750cc category - the "racing" Jawa JD 750 Racing and the "touring" Jawa JD 750 Touring.

For the first time, visitors will have the opportunity to enjoy collectible cars, including the Ford Mustang GT, Chevrolet Camaro SS, Aston Martin Vantage, McLaren 570S, and Lamborghini Huracan. The presentation of these classic models will certainly cause admiration among connoisseurs.

In addition, a special test-drive zone will give visitors the opportunity to experience the thrill of driving over 35 cars. Visitors will be able to personally witness the future of the road.

Following the dynamics of the automotive market, we note that this year there is a growth of about 20% in the purchase of new cars in Bulgaria compared to the previous year.

The organizers have also provided attractive prizes. The grand prize, which one of the lucky ones will win, is a brand new Peugeot 208 GT Hybrid for one year, provided by TopMobility. The other prizes include 5 fuel vouchers with a total value of 1000 leva from Shell Bulgaria. For fans of cars and high technology, there will be VR simulators in the Red Zone Racing Lounge, as well as other special surprises.

Automotive Salon Varna 2025 is held with the support of Shell Bulgaria, UniCredit Leasing, Generali Insurance, and TopMobility, which guarantees the high quality of the event.

The exhibition will be held at the Palace of Culture and Sports in Varna, in the "Mladost" halls and on the outdoor areas. The doors will be open from October 9 to 12, 2025, with working hours from 11:00 AM to 7:00 PM. Tickets can be purchased online with a discount from Eventim, Grabo, and Bilet.bg, as well as at the regular price at the ticket offices of the Palace of Culture and Sports.

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