The British publication Daily Telegraph reveals a large-scale transformation in celebrities' eating habits, related to the expansion of protein products. On July 22, 2025, the media documented an unprecedented interest in protein nutritional solutions that go beyond traditional fitness boundaries.
Social platforms and influencers catalyze an unprecedented marketing pressure around innovative protein articles – from non-standard popcorn to specialized portions. Consumers are massively showing interest in products promising quick recovery and optimal physical condition.
Leading nutritionists like Brooke Kelly warn about potential risks with uncontrolled consumption. The expert emphasizes that the average individual needs 1.2–1.6 grams of protein per kilogram of body weight, which requires a precise individual approach.
The market trend possesses serious potential, but specialists insist on careful selection, aligned with personal health characteristics, especially for people with chronic diseases or active athletes.