The Ministry of Tourism officially launched a large-scale digital project by presenting the fully updated national tourism portal VisitBulgaria.com on July 30, 2025.
The strategic transformation from the previous domain BulgariaTravel.org to the new platform involves a radical change in the communication approach to potential foreign visitors.
The main concept of the portal includes creating an interactive digital space that not only informs but actively inspires tourists to plan their trip to Bulgaria through modern technological tools.
Among the key innovations are personalized routes, video recommendations, and a mobile application that will provide a comprehensive experience even before the actual trip.
The project is viewed as part of a larger national strategy for digital transformation and positioning Bulgaria as an attractive year-round tourist destination with a sustainable and modern image.