- Dual pricing (from August 8, 2025): All products and services will display both BGN and EUR prices – a measure for transparency and adaptation.
- Inflation forecasts: A short-term increase under 1% is possible, mainly due to rounding and psychological effects. The state imposes sanctions against speculative hikes.
- Business transformation: Companies update accounting systems, price tags, POS terminals. Currency risk is eliminated; EU transaction costs drop.
- Consumer sentiment: Widespread anxiety about price speculation, especially among pensioners and vulnerable groups. At the same time, convenience for travel and Euro payments rises.
Drivers and Stakeholders
- The Government – promises stability and more investment.
- EU and ECB – supervise the process, ensure compliance with criteria.
- Businesses – adapt systems, monitor costs and competitiveness.
- Consumers – test trust and readiness for change.
Possible Scenarios
- Realistic: Moderate inflation, smooth transition, business adaptation; price controls work.
- Optimistic: No shocks, strong growth in investment, competitiveness, and tourism.
- Pessimistic: Speculation, rapid price increases, tension among consumers, difficulties for firms.
Adaptation During the Transition (Autumn-Winter 2025)
- Businesses must update all IT and accounting systems for euro operations.
- Public information campaigns – how to compare prices and guard against speculation.
- Banks will automatically convert accounts, with no extra fees.
- Pensioners and vulnerable groups – targeted information support.
Conclusion: Euro integration offers long-term economic benefits for competitiveness and financial stability, but short-term adaptation and vigilance are essential—especially during the transition period.
Disclaimer: This article is an analytical review by BurgasMedia and reflects the position of the expert team based on current events. The provided conclusions are hypothetical and not forecasts. The editorial staff is not responsible for future discrepancies and urges readers to form their own opinions based on verified sources.