Telecommunications giant Vivacom outlines a new strategic horizon in 2025, taking decisive steps towards complete digital transformation. A key moment in this evolution is the appointment of Asen Velikov as CEO, marking the beginning of large-scale changes in the corporate structure and vision.
Expert analyses define this appointment as a strategic move that will allow the company to take a leading position in Bulgaria's technological development. The new management demonstrates a clear ambition to transform Vivacom from a traditional telecom operator into a modern digital partner for Bulgarian citizens and businesses.
The company's investment policy is extremely impressive - over 3.5 billion leva have been invested in infrastructure renewal in recent years. The result is the construction of high-speed networks with expanded 5G coverage, serving more than 2 million users with state-of-the-art communication solutions.
Vivacom's technological strategy goes beyond the usual parameters of telecommunication services. The company aims to implement innovative products such as smart homes, internet of things, and modern digital platforms. This approach transforms communication services from ordinary infrastructure into an intelligent ecosystem for digital development.
Among the priorities of the new management are improving customer service, introducing artificial intelligence into daily life, and expanding online services even in the most remote Bulgarian regions. The goal is to create a maximally accessible and convenient digital environment for all Bulgarian citizens.
The appointment of Asen Velikov and large-scale investments turn Vivacom into a symbol of technological progress. The company demonstrates that the digital future is not just an abstract concept, but a concrete action plan aligned with people's real needs.
Vivacom's strategy outlines a new model for digital transformation that can serve as an example for other Bulgarian telecommunications operators. Through targeted investments and innovative thinking, the company proves that technological advancement is possible and necessary.