Leading market agency 6Wresearch presented a large-scale analytical report on the development of the health sector in Bulgaria, covering the period 2021-2031. The expert study focused attention on the dynamics of the fitness and wellness market with detailed forecasts for its future.
The study identified key trends, including a significant increase in demand for fitness equipment, group training formats, yoga practices, and personal training services. Specialists outline strong potential for sector expansion, especially in the areas of wellness tourism and corporate fitness programs.
The industry is expected to generate significant economic growth, attracting additional investment flows. Experts predict the greatest interest in clubs in small towns and popular tourist destinations, which creates new opportunities for business development.