Albena Expects Tourist Growth After Euro and Schengen Adoption

06.01.2026 | Region

The introduction of the Euro and Schengen will facilitate travel for European tourists to Albena, predicts Krasimira Stoyanova. The resort is investing in sustainable development and offering more experiences.

Снимка от Boby Dimitrov from Sofia, Bulgaria, Wikimedia Commons (CC BY-SA 2.0)

Albena Tour's Executive Director Krasimira Stoyanova anticipates an increase in tourists following our entry into the Eurozone and Schengen. According to her, the removal of currency barriers and border checks will stimulate interest from Germany, Poland, and France.

Stoyanova also notes the positive psychological effect of adopting the euro. Albena is opening park hotels for budget groups and reconstructing the Kompas hotel. The resort is investing in sustainable development, including green projects and a circular economy. Albena will present practices to the European Parliament on January 26th.

Stoyanova emphasizes that Albena aims to offer the greatest luxury – contact with nature, through a cultural program and themed events.