The fashion world welcomes a new exciting challenge with the debut of Sanderlak – an innovative project by talented designer Sander Lak. After the discontinuation of Sies Marjan during the pandemic crisis, Lak temporarily turned to alternative creative areas, but his passion for fashion brought him back to his primary profession.
The newly created brand demonstrates an extremely flexible approach to contemporary clothing. Based in the metropolis of New York but produced in Portugal, Sanderlak defines its own style that transcends the traditional boundaries of men's and women's fashion.
The first collection draws inspiration from the urban aesthetics of Los Angeles, offering relaxed silhouettes and more accessible price levels. Lak's strategy combines the classic wholesale model with direct consumer channels, ensuring the brand's flexibility and authenticity.
Professional analysts from Vogue Business have already noted the exceptionally positive initial reactions from trade representatives. This fact eloquently confirms the potential of the new fashion project and its creator's creative ambitions.
Sanderlak positions itself as a fashion brand with a clearly defined nomadic concept that goes beyond traditional seasonal limitations. The brand's debut during Paris Men's Fashion Week demonstrates the high professional expectations for the project.
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