The fashion giants Prada and Marni present an elegant power for the Spring-Summer 2025 season.

The fashion shows for the Spring/Summer 2025 season in Milan highlighted the concept of "soft power dressing" - feminine elegance, combining comfort and self-confidence. While some brands like Louis Vuitton and Ferragamo rely on soft fabrics and freedom in silhouette, others like Saint Laurent and Prada present pronounced shoulders, structured bodices, and impressive accessories.

The Marni brand, with the vision of Francesco Risso, offered fitted sets, entirely made of cotton, with geometric patterns and silhouettes that emphasize individual expression. This show reveals a desire to break away from the uniformity imposed by algorithms and a homogeneous style - Marni challenges "human", conscious, sensual dressing.

Prada, through Miuccia Prada and Raf Simons, experiments with a combination of parkas, long skirts with metallic shine, and cut-out caps - retro-futurism that sets an aesthetic that opposes the crisis of repetition in luxury. Analysts at Vogue Business describe this as a "bold dialogue between retro and futuristic" design, giving the collection a character of a strongly positioned aesthetic.

The key message: the trends for Spring-Summer 2025 are a reaction against technological stagnation and uniformity - women want to dress with substance, individuality, and comfort. "Soft power dressing" offers the new "star" word in luxury fashion, where a soft blow is worth more.