Technology manufacturer Xiaomi achieved a remarkable success in the electric vehicle sector, with its YU7 model attracting an incredible 289,000 pre-orders within the first hour of its launch on the Chinese market. This result exceeded expectations more than threefold, as experts initially forecast around 100,000 interest.
The company's market strategy seems extremely precise – the electric SUV is positioned at an exceptionally attractive price of 253,500 yuan, which represents around $35,360. This price threshold is approximately 4% lower than the competitive Tesla Model Y, which undoubtedly attracts consumer attention.
Analysts from the investment company Jefferies emphasize the exceptional technical characteristics of the YU7, which surpass many local Chinese electric vehicle models. Market dynamics eloquently show the change in the electric vehicle sector – while Tesla's market share in China is shrinking from 15% in 2020 to the projected 7.6% in 2025, Xiaomi marks an impressive 70% stock increase for the year.
This success reinforces Xiaomi's position as a serious player in the electric vehicle industry and sends a clear signal to global competitors about upcoming challenges.
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