Tourism News
Актуални репортажи и анализи за пътувания, нови туристически дестинации, събития, препоръки за пътешественици и тенденции в туристическия сектор у нас и в чужбина.
Bulgaria - an underestimated off-road paradise in the heart of the Balkans
Bulgaria has for years remained a "blank spot" on the map for many off-road enthusiasts outside of Europe, despite offering an almost ideal combination of high mountains, endless forest roads and wild Black Sea coasts. On a relatively small territory, alpine ridges, deep valleys, dense forests and sea cliffs can be combined - all this connected with a dense network of black and forest roads, old military trails and forgotten rural routes.
Bulgaria in Le Figaro: The European newspaper presents the country as a tourist destination
The French daily Le Figaro published an article dedicated to Bulgaria as an attractive tourist destination, highlighting emblematic sites and the growing interest after joining the Eurozone.
Bulgarian Tourism in the Eurozone and Schengen: Benefits, Challenges and the Future
Experts from UNWE discuss the future of Bulgarian tourism in connection with membership in the Eurozone and Schengen. The article examines the expected benefits, upcoming challenges, price trends for the summer, and the role of AI and climate change. The focus is on the development of the "Bulgaria" brand and wellness tourism.
Winter 2025–2026: Direct flights from Bulgaria to Thai islands and exotic routes for the new season
This winter, tourists from Bulgaria can choose between regular flights and group programs to Phuket and Bangkok, and even more exotic destinations are expected in 2026
New EES system now operational at the borders of Bulgaria: what tourists need to know
From October 12, 2025, the fully digitized border control system EES is being gradually introduced in Bulgaria. It replaces passport stamps with an electronic record of entries and exits for all third-country citizens.
Health Tourism in Europe: ESPA with a New President from Bulgaria
Siika Katsarova, chair of the Bulgarian Union of Balneology and Spa Tourism (BSBSPA), has been appointed as the head of the European Spas Association (ESPA). She will work to strengthen health tourism in Europe, emphasizing prevention and sustainable health. BTA is a media partner.
Bulgaria participates in a tourism fair in Poznan, Poland
Bulgaria took part in the tourism fair "Tour Salon" in Poznan, Poland. The Bulgarian participation was organized by the embassy in Warsaw. Discussions were held on links between cities and future aviation connections.
Nesebar: South Black Sea Coast Advertised in Turkey and Austria
Nesebar Municipality promotes the South Black Sea Coast as a leading tourist destination. Advertising campaigns in Turkey and Austria present Nesebar to potential tourists, with an emphasis on cultural and marine tourism.
Varna Tourism: High Hotel Occupancy
Despite the end of the peak season, hotels on the Northern Black Sea Coast are reporting high occupancy rates. The German market is recovering, and Varna is attracting more and more wedding celebrations. Diversification of tourist markets is necessary.
Southern Black Sea Coast: Summer Tourism Boom
The summer tourist season on the Southern Black Sea Coast was exceptionally successful, with a 15-20% increase compared to last year. The number of Bulgarian tourists doubled, and hoteliers report a twofold increase in overnight stays. The success is attributed to lower prices, cleanliness, and additional attractions.
Health Tourism: Bulgaria Aims to Become a Year-Round Destination
The Ministry of Tourism is increasing its focus on health tourism in order to position Bulgaria as a year-round destination.
Optimism and Challenges: What to Expect from the Tourist Season '26?
The expectations for the 2026 tourist season in Bulgaria are optimistic thanks to early bookings and the country's accession to the Eurozone.
Summer Tourism: Increase in Trips by Bulgarians and Foreign Guests in July
In July 2025, summer tourism in Bulgaria saw a significant increase, with over 1 million Bulgarians traveling abroad. The number of foreign visitors also grew.
Weather Forecast: Sunny and Warm, Temperatures up to 32 Degrees
Warm, mostly sunny weather with temperatures up to 32 degrees is expected. The wind will be light to moderate. Ideal conditions for a vacation.
Primorsko with Record Tourist Growth and Cleanest Seawater in Bulgaria
The resort is recognized as the 'European Copacabana' and reports over 20% more tourists in July, expecting growth over 40% by the end of the season.