Tourism News
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New EES system now operational at the borders of Bulgaria: what tourists need to know
From October 12, 2025, the fully digitized border control system EES is being gradually introduced in Bulgaria. It replaces passport stamps with an electronic record of entries and exits for all third-country citizens.
Health Tourism in Europe: ESPA with a New President from Bulgaria
Siika Katsarova, chair of the Bulgarian Union of Balneology and Spa Tourism (BSBSPA), has been appointed as the head of the European Spas Association (ESPA). She will work to strengthen health tourism in Europe, emphasizing prevention and sustainable health. BTA is a media partner.
Bulgaria participates in a tourism fair in Poznan, Poland
Bulgaria took part in the tourism fair "Tour Salon" in Poznan, Poland. The Bulgarian participation was organized by the embassy in Warsaw. Discussions were held on links between cities and future aviation connections.
Nesebar: South Black Sea Coast Advertised in Turkey and Austria
Nesebar Municipality promotes the South Black Sea Coast as a leading tourist destination. Advertising campaigns in Turkey and Austria present Nesebar to potential tourists, with an emphasis on cultural and marine tourism.
Varna Tourism: High Hotel Occupancy
Despite the end of the peak season, hotels on the Northern Black Sea Coast are reporting high occupancy rates. The German market is recovering, and Varna is attracting more and more wedding celebrations. Diversification of tourist markets is necessary.
Southern Black Sea Coast: Summer Tourism Boom
The summer tourist season on the Southern Black Sea Coast was exceptionally successful, with a 15-20% increase compared to last year. The number of Bulgarian tourists doubled, and hoteliers report a twofold increase in overnight stays. The success is attributed to lower prices, cleanliness, and additional attractions.
Health Tourism: Bulgaria Aims to Become a Year-Round Destination
The Ministry of Tourism is increasing its focus on health tourism in order to position Bulgaria as a year-round destination.
Optimism and Challenges: What to Expect from the Tourist Season '26?
The expectations for the 2026 tourist season in Bulgaria are optimistic thanks to early bookings and the country's accession to the Eurozone.
Summer Tourism: Increase in Trips by Bulgarians and Foreign Guests in July
In July 2025, summer tourism in Bulgaria saw a significant increase, with over 1 million Bulgarians traveling abroad. The number of foreign visitors also grew.
Weather Forecast: Sunny and Warm, Temperatures up to 32 Degrees
Warm, mostly sunny weather with temperatures up to 32 degrees is expected. The wind will be light to moderate. Ideal conditions for a vacation.
Primorsko with Record Tourist Growth and Cleanest Seawater in Bulgaria
The resort is recognized as the 'European Copacabana' and reports over 20% more tourists in July, expecting growth over 40% by the end of the season.
Nessebar Celebrates Its Brightest Day – City Day and Assumption of the Virgin
August 15 is the holiday of Nessebar, marking the cultural greatness, history, and community unity of the ancient city. The day brings together Nessebar residents and guests in a celebration of honor and joy amid the sea and stones of the old peninsula.
Sea Fest 2025 Transforms Varna into the Heart of Maritime Adventures and Celebrations
The largest maritime event of the year – Sea Fest 2025 – gathered Varna residents and city guests for sports competitions, concerts, and cultural events on the Black Sea coast.
Tourism in Bulgaria Grows by 5-7%: Minister Borshosh Optimistic
Minister of Tourism Miroslav Borshosh announced a 5-7% growth in the tourism sector for the first half of the year. The German market is reviving, and mountain tourism is in focus.
"Traces of Disappearance" - A Unique Exhibition Alerts About Endangered Species in Varna
The exhibition at the Scientific Natural History Museum in Varna presents rare prints and artifacts of endangered animals, calling on citizens to rethink their attitude towards Bulgarian nature and biodiversity.