The maritime capital Varna introduces a revolutionary approach to urban tourism through the large-scale initiative "Discover Varna", which is part of the national campaign "Discover Bulgaria - 100 National Tourist Sites".
The program, officially launching on August 1, 2025, offers an innovative model for tourist experience. Participants receive the opportunity to visit five strategic cultural sites in the seaside city, while simultaneously collecting official stamps and sharing their impressions in the digital space.
The main goal of the initiative is multilayered – on one hand, promoting local cultural and historical heritage, and on the other – stimulating year-round tourism in the region. The specially developed mechanism includes attractive rewards for the most active participants, who will be able to document their journey through social networks.
The campaign will continue until October 31, providing sufficient time for tourists and local residents to join this digital challenge, combining education, entertainment, and patriotic knowledge.