Global consumer behavior is undergoing a true transformation, driven by young generations who are radically rethinking the approach to personal health. The authoritative NIQ study from July 2025 reveals impressive statistical data on changes in health attitudes.
Nearly 70% of modern consumers declare active management of their own health condition, with attitudes among millennials and Generation Z being particularly indicative. These young people demonstrate an extremely conscious approach to the concept of "healthy aging", which significantly surpasses the approaches of previous generations.
Digital technologies are becoming the primary tool for health monitoring. An impressive 63% of young consumers rely on specialized applications and devices that track key parameters such as sleep quality, mental state, and nutritional habits.
Economic readiness further confirms this trend – 55% of representatives of these generations are willing to invest over 100 dollars monthly in products and services that guarantee transparency and reliability.
These global trends are directly reflected in the Bulgarian market, where the demand for personalized wellness solutions, programs for improving sleep and mental well-being, is continuously growing.