The Institute of Food Technologies (IFT) reveals an impressive transformation in consumer attitudes towards food in the upcoming year. Expert analyses show a categorical change in the demand for products with increased functionality and direct benefits for human health.
The leading trends outline a clear picture of market preferences. Protein snacks and drinks that support muscle mass building and provide long-lasting satiety come to the forefront. Simultaneously, consumers demonstrate increased interest in foods with high fiber content and reduced sugar and salt quantities.
The trend towards maximally natural products without artificial additives is extremely indicative. Scientific research categorically proves that some artificial colorants can increase sugar content in children's foods by an impressive 264%.
An additional nuance to this consumer evolution is reduced-alcohol beverages with a more refined taste. Social media channels, especially platforms like #FoodTok, play a key role in spreading information about healthy and conscious food choices.
Experts from IFT define these trends as a result of the growing health culture and digital awareness of the modern consumer.