National Plan for Return: Bulgarians from Abroad with New Opportunities

29.07.2025 | Humanitarian Focus

An innovative state program "Choose Bulgaria" launches a large-scale campaign for the reintegration of compatriots, offering attractive conditions for relocation to small settlements.

Снимка от VasilPetrov92, Wikimedia Commons, под CC BY-SA 4.0

The Ministry of Economy announced the start of a large-scale national project aimed at reversing the trend of mass emigration among the Bulgarian population. The initiative "Choose Bulgaria" represents a comprehensive strategy for attracting Bulgarian citizens currently residing outside the country's borders.

The program, whose official launch is planned for September 2025, offers extremely attractive conditions for potential participants. The main focus is directed towards small settlements that have traditionally been threatened by demographic decline and economic stagnation.

The key advantages include guaranteed housing and job positions for returning Bulgarian citizens. According to initial forecasts, at least 870 people are expected to benefit from the program during the first year of its implementation.

The application mechanism provides for a detailed study of individual professional skills and needs of each person wishing to return. A specially created platform will facilitate communication between potential participants and local municipal administrations.

Experts define this project as an extremely timely and strategic initiative to overcome negative demographic trends. Through targeted support and specific economic incentives, the program seeks to create real prerequisites for the permanent return of Bulgarian citizens.

The Ministry emphasizes that "Choose Bulgaria" is not just another short-term campaign, but a long-term national commitment to restore human potential in the country's sparsely populated regions.