How is Bulgaria bringing its talents back from abroad? New labor market measures

21.07.2026 | Social policy

The Ministry of Labor is introducing new strategies to attract Bulgarians from abroad and encourage internal mobility to overcome labor shortages. See how the "I Choose Bulgaria" program helps professionals return home.

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The Return of Bulgarians: A Priority for the Labor Market

Attracting Bulgarian citizens from abroad is a key tool for addressing the labor shortage in our country. Deputy Minister of Labor and Social Policy Danail Rusev emphasized that the state is actively working on creating conditions for the professional realization of our compatriots.

"Bulgarians abroad are looking for a connection with their homeland and are ready to return when they feel support," stated Rusev during the annual conference with Bulgarian ambassadors.

Successes of the "I Choose Bulgaria" Program

So far, through the "I Choose Bulgaria" measure, nearly 1,700 people have found their career path in their homeland. The majority of them are highly qualified personnel who have gained valuable experience abroad and are now contributing to the Bulgarian economy.

New Horizons: Administrative Simplifications and Internal Mobility

These initiatives aim not only to address demographic challenges but also to ensure an even distribution of qualified labor across the country.