The myth of a failed season: Why is Bulgarian tourism being attacked?

18.06.2026 | Region

We are witnessing a massive campaign against the Bulgarian Black Sea coast. The industry is hitting back: prices are rising everywhere, and resorts are ready for the active season.

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The Myth of Empty Resorts

In recent days, the media and social networks have been filled with suggestions that the Bulgarian Black Sea coast is empty and the season is a failure. The Bulgarian Association of Establishments and the Association of Establishments in Bulgaria categorically refute these claims.

The tourist season in Bulgaria is just entering its active phase, and the resorts are clean, orderly, and ready for guests.

The Reality Behind Prices

Who benefits from the negativity?

It is particularly worrying that the "experts" who predict the bankruptcy of tourism often have no contact with actual business, do not invest, and do not create jobs. This negative campaign harms the national economy and our country's image as a destination.