The real estate market in Bulgaria remains attractive to foreign buyers from Europe, even with the recorded decline in overall investment flows for 2025. In addition to the traditional presence of Britons, new trends clearly show growing interest among citizens from Poland, Slovakia, Germany and the Scandinavian countries, who are looking for vacation homes and long-term investments in the sea and mountain resorts.
The resorts on the Southern Black Sea coast – such as Sozopol, Sveti Vlas, Nessebar and Pomorie – stand out with significant potential for return and stable price growth. For example, the prices of apartments with a sea view in luxury complexes reach up to 158,000 euros, and the small towns along the coast attract seekers of peace and solitude.
In the mountain areas like Bansko, Borovets and Pamporovo, there is an increase in the purchase of apartments for rent, with the yield remaining between 4% and 6% per year with good occupancy during the tourist season. Most foreign investors are exploring local fees, property management options and the legal security of the market.
According to agencies, the leading buyers of vacation properties are citizens of Poland and Germany. The reasons are the relatively affordable prices, the favorable climate, the standard of service and the potential for growth in the value of the properties. According to the analysis of imotni.com, the average deal on the Black Sea coast in 2025 is between 75,000 and 158,000 euros for a two-room apartment, while the elite properties in Varna and Burgas reach 2000 €/m².
Analysts note that despite a slight correction and reduction in investments from Britons, the profile of the new buyers is shifting towards countries from Central and Northern Europe. The transition to the euro is expected to strengthen this trend, given the security and greater liquidity of the market after the currency change.
The realistic return from renting sea apartments is between 4% and 6% per year, and a well-managed property can bring a rent of between 400–700 leva per week during the summer season, with a rent of 8–10 weeks per year. The long-term strategy also implies an increase in the value of investments by 20–30% over a period of 7–10 years