A national-scale currency transformation marked its beginning on August 8, when the provision for mandatory dual pricing in Bulgaria officially came into force. The large-scale change covers the commercial network – from food chains to restaurants and shopping centers.
A journalistic survey conducted in the city of Sliven reveals details about the implementation of the new regulation. It has been established that large commercial establishments have already adapted their price tags, while smaller commercial units are still in the process of transformation.
Significant tension is observed among commercial circles. Owners and employees openly express their dissatisfaction with technical challenges – the need to update software systems and manually replace numerous tags. This process is especially challenging for establishments with a wide range of products that simultaneously need to serve customer flow.
An additional complication is created by the upcoming future change, where the euro will become the leading currency. This fact further burdens commercial entities with administrative obligations.
Consumers also demonstrate mixed reactions. Some clients express concerns about the possibility of confusion when perceiving the actual value. Experts recommend always orienting towards the higher of the two specified prices as a reference.
An important clarification for consumers is that the different positioning of currencies on labels does not mean a promotional discount, but is part of the regulatory requirements before the official introduction of the euro.