"There is no such thing as someone else's child": UNICEF Bulgaria launches a large-scale campaign for every child

14.07.2026 | Social policy

UNICEF Bulgaria celebrates its 80th anniversary with the "There is no such thing as someone else's child" campaign. The initiative aims to raise funds to combat violence, promote inclusive education, and support children in need both in Bulgaria and around the world.

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UNICEF Bulgaria with a new mission: "There is no such thing as someone else's child"

In the year the UN Children's Fund marks its 80th anniversary, UNICEF Bulgaria is launching the inspiring campaign "There is no such thing as someone else's child". The initiative is based on the fundamental belief that caring for children is a shared responsibility of the entire society.

"Every child has the right to care, education, and protection from violence," the organization emphasizes.

What will the funds be used for?

The raised resources will be directed toward key programs that change lives:

The campaign comes at a time of deepening cooperation between state institutions and UNICEF. At the end of June, the Minister of Labor and Social Policy, Natalia Efremova, and Christina de Bruin discussed future reforms, highly praising the efforts made so far to improve policies for supporting Bulgarian families.