The leading global electric vehicle manufacturer BYD is undertaking a strategic reorientation in its European expansion, officially announcing the postponement of full-scale production at its Hungarian plant in Szeged until 2026.
The initial ambitious plans for an annual capacity of 150,000 electric vehicles will be significantly reduced, with initial production covering only tens of thousands of cars.
In parallel, the company will focus its attention on the Turkish production plant in Manisa, which is expected to exceed Hungarian production volumes before 2027.
Expert analyses from Reuters indicate that this move is a deliberate strategy to optimize costs and protect against potential customs challenges within the European Union.
BYD's decision demonstrates a flexible approach to market expansion and readiness to adapt to changing economic conditions in the region.