Tesla in Crisis: Decline in Sales and New Strategy for Budget Electric Vehicles

25.07.2025 | Cars

The electric giant Tesla is experiencing a significant drop in sales but plans to counteract it with an affordable model and innovative technological solutions.

Снимка от Phillip Pessar, Wikimedia Commons, под CC BY 2.0

The leading electric vehicle manufacturer Tesla is experiencing an unprecedented challenge, after registering a drastic drop in market indicators during the second quarter of 2025. Financial results reveal a 12-percent decline in revenues and a 13.5-percent reduction in deliveries compared to the same period of the previous year.

Despite the unfavorable market conditions, the company announces an ambitious plan to enter the more affordable electric vehicle segment. The management, led by visionary Elon Musk, confirms its intention to introduce a cheaper electric model in the second half of the year.

Tesla's management remains optimistic, continuing to invest in key technological directions. Among the strategic priorities are autonomous systems, the innovative robotaxi service Cybercab, and the development of robotic technology solutions. Management forecasts a gradual recovery, relying on the company's strong technological competencies.