The local community of Burgas joined a large-scale social initiative dedicated to understanding and supporting people with cognitive disorders. On July 2, 2025, the square in front of the Home Social Patronage became the epicenter of public solidarity.
The large-scale event "Forgotten Order Cafe" united different social groups – from municipal employees to volunteers and relatives of those affected by the disease. Among the official guests were key figures such as Mihail Hadjiyanov, Chair of the Municipal Council, Deputy Mayor Mihail Nenov, and Alina Konkova from the Social Assistance Agency.
A central moment in the initiative was the presentation of an innovative purple wristband with an embedded QR code. This technological accessory contains critically important identification and contact information in case a person with dementia becomes disoriented.
The symbol of the event – the forget-me-not flower, was worn by all participants as a sign of solidarity and understanding. The organizers aimed to provoke empathy by placing attendees in the position of people with cognitive challenges.
The main message of the campaign was clear and categorical: when encountering a person wearing a purple wristband with a forget-me-not, society must show maximum understanding and readiness to help.
The initiative is part of a larger strategy for Burgas to establish itself as a "dementia-understanding city" – a community that accepts and supports all its members regardless of their individual challenges.
Through such innovative approaches, local authorities demonstrate readiness to build a more tolerant and caring urban environment that relies on compassion and mutual understanding.