On May 9, as we celebrate Europe Day and the second day of the "Giro d’Italia Grande Partenza" stage in Burgas, the city is preparing a different, more personal gesture for its residents and guests. Everyone who wishes will be able to send a special postcard with a message to loved ones anywhere in the world. The postcards are created in the spirit of the new brand vision "Burgas 2032" and carry the modern visual identity of the candidacy – confident, human, and intertwined with the nature and cultural dynamics of the city.
To turn this gesture into a shared experience, a special mailbox will be placed in the heart of Burgas – next to the iconic Clock. There, everyone will be able to drop off their postcard and send a personal message, turning Europe Day into an occasion for closeness, emotion, and a sense of community.
The postcard as a small symbol of connection
The initiative turns the sending of a simple postcard into a "symbolic act of connection" – between people, between Burgas and its guests, between the city and Europe. Every message written on the back of the postcard is a small personal story that starts in Burgas and reaches various points around the world, carrying the new vision of the city.
Through this gesture, the values embedded in the vision for "Burgas 2032" are highlighted: attention to the person, shared experiences, strong cultural presence, and a sense of belonging to a community. The postcard becomes a small visual ambassador of this philosophy.
"Burgas 2032": culture, nature, and community in a common narrative
The city continues its confident journey toward the title of "European Capital of Culture 2032," building a vision in which "culture, nature, and community" are intertwined in a unified narrative for a sustainable and inspiring future. The new visual identity behind the postcards aims to present Burgas as an open, energetic, and connected city – a place where creativity and everyday life meet naturally.
The messages on the postcards are an invitation for people to be co-authors of this narrative: every text, every name, and address adds a personal perspective to the overall vision for Burgas as a European cultural center.
May 9: Day of Europe, a day of movement and cultural connectivity
The celebration of Europe Day – a holiday of solidarity, common values, and shared European identity – happens at a time when the "Giro d’Italia" is also passing through Burgas. Thus, May 9 becomes a powerful symbol of "European spirit, movement, and cultural connectivity" – not only in a sporting sense but also in a civic and cultural one.
On a day when culture, community, and the European idea meet in one place, Burgas extends an invitation to everyone – to stop for a moment, write a few lines, send a message, and become part of the common narrative for "Burgas 2032". Small words on a postcard become a bridge between the city, its people, and their loved ones – beyond geographical borders.