An official report, announced on July 17, reveals an impressive achievement for the Bulgarian tourism sector. Our country managed to position itself among the ten most preferred destinations for organized summer trips by German tourists in 2025.
Minister Miroslav Borshosh emphasized the key factors for this success, including extensive participation in prestigious international tourism events. These include the Arabian Travel Market in Dubai, the world tourism forum, and the specialized exhibition IMEX in Frankfurt.
The communication platform "Experience Bulgaria" proved to be extremely effective, attracting the attention of more than 200 professionals from the tourism industry - including tour operators, airlines, and media from German-speaking markets.
The strategic approach included targeted creative communication aimed at the specific interests of German travelers. The goal was to present the diverse tourism opportunities of Bulgaria - from sea and cultural to spa and culinary tourism.
The achieved result reinforces the country's ambitions to expand the tourism season and establish its position as an attractive destination in the European market.