The Bulgarian Association for Climate Treatment and Health Tourism has launched a large-scale national initiative that rethinks the tourism potential of coastal settlements. The campaign sets the ambitious goal of expanding tourism horizons and presenting Bulgaria as an attractive destination outside the traditional summer season.
Historical data categorically confirm the significance of the region. As early as 1953, Pomorie was officially declared a climatic seaside resort of national importance, and Aheloy received a similar status at the local level in 1967. These facts become a solid foundation for the current tourism strategy.
Valentin Atanasov from the Association emphasizes the key moment in the campaign – creating a new tourism brand that offers diverse opportunities for recovery, sports, and leisure throughout the year. The goal is to attract tourists who are looking for certified destinations with guaranteed quality.
Mayor Ivan Alexiev adds that the initiative highlights the exceptional potential of the region. Through a targeted communication strategy, local authorities aim to expand the perception of resort settlements beyond traditional summer positioning.
For additional information and tracking of upcoming events, interested parties can join the official communication channels of the Pomorie Municipality.